One of the most acquired strategies by growing businesses is marketing through videos. The beauty of developing a video marketing plan is to make it easier for the audience...
Time is leading us to a digital future and developing an eye for it is the need of the hour. Any business incorporating the needs of marketing, advertising, creative...
An American Marketing Association defined a brand as A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of...
“The role of marketing in Med-tech is an evolving one. How the company thinks about customer outcomes is fundamental to the growth strategy.” Agreeing to every word, the transformation...
Social media has changed ever since the advent of hashtags. They have highly impacted the modern digital society and helped brands in reaching their targeted audience. Hashtags are the...
Social media marketing strategies have evolved to a great extent ever since Instagram has rolled out the Reels feature. With the shift in customer preferences, brands are now focusing on...
The influence of the internet has spread to all aspects of our lives. From buying to selling to socialising & making new connections, it has become an integral part...
Gone are the days when there were barriers in reaching out to the people for marketing
products and services. With the advent of technology and the development of new channels...
Companies have tried to address this persisting doubt around online shopping by offering favourable return policies to the customers. Customers are allowed to return a product after a few...
As a brand trying to reach heights, the mantra is to build strong connections that yield aspired output. All of us want these connections to be built expansively.