Event planning: What is it? What is your strategy? What tools should you use to streamline your business? This blog discusses the fundamentals of event planning, what it means...
The capacity to connect organizations, exchange best practices, and share knowledge is considered a significant advantage as globalization picks up speed. One of the first companies that come to...
Do you own a sound brand? Most brands nowadays don’t. If they do, it may just be for a specific platform, such as a jingle for radio or television...
Marketers have never been more dependent on the science of decision making, otherwise known as behavioral psychology, to develop winning marketing strategies. What is the concept of behavioral psychology?...
As a modern marketer, you may wonder what purpose there could be to integrate offline and digital marketing when you can document, research, and organize everything with data, views,...
When we talk about a convention, conference, or a gala evening, the word venue springs to mind, and before we know it, as event planners and corporates, we dial...
The art of telling stories is as old as time itself. We have evolved as a species in how we tell our stories and communicate, from ancient art to...
If you’re anything like us, your social media marketing strategy for 2022 should already be in the works. However, we know it’s not easy to stay on top of...
Marketing may be defined as a method of communicating value to customers or, more formally, as the art of addressing consumer needs efficiently. As a consequence of technology improvements,...