• April 3, 2023
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The event industry has grown significantly over the ten previous years. Event planning and brand experiences go “hand in hand,” as they say. Businesses are producing investments in the concept of the event after realizing the advantages. In light of this, every successful company needs a well-oiled, synchronized events team, and this is where you can profit from the current market trend.

Epic India has been a head honcho in event management for many years, whether it is formal, cultural, ideological, corporate, etc.  It would not have been possible without a decent squad, a team comprised of departments from production, artistic, visual, and information. We at Epic are attempting to set the same example by ensuring that the entire team, including men and women, work in harmony, as we have contributed significantly to the overall success of the event and entertainment industry.

Women entering the industry are frequently taken aback by the long work hours, office politics, and high levels of stress they face on a daily basis. Furthermore, the recent impact of COVID-19 demonstrates how unpredictable events and crises can present significant barriers that require innovative solutions to overcome.

Over time, there have been a variety of challenges for women working in the events sector.


Women face the following challenges in the event industry:


  • There are no clear pathways to leadership in the events industry.
  • Work-life balance is difficult to achieve in the events industry due to long working hours and

High-pressure environments (especially for women with children).

  • There is a lack of support for women with children.
  • Women lead differently than men.
  • Men have more opportunities for leadership and confidence.


Rising Female Presidency in Events


We are now celebrating the significant advances that women have made in the event industry over time.

Despite this progress, evidence suggests that many women continue to fall short of their goals. Although the wage disparity between men and women has narrowed in recent years, it remains significant; women continue to be underrepresented in certain industries and occupations; and far too many women struggle to balance work and family responsibilities.

Today, the event management industry does not appear to be prone to gender inequality at first glance, with women accounting for more than three-quarters of the workforce, according to our data. More than 77 percent of meeting, convention, and event planners are women, and many industry groups are doing their part to empower women.

We’re observing a few encouraging trends:

  • In high-skill jobs, women are starting to earn more than men.
  • Women own 40% of businesses in the US, and 64% of newly founded women-owned businesses are founded by women of color.
  • Women now make up 24% more of the money than they did five years ago.
  • Women hold 26% of computing jobs.

At Epic India, women have always been our unsung heroes. The person who planned the performance from behind the stage took on the role of the event’s spokesperson. The entire team has walked in this industry with women and their empowerment. In the past, women’s sole responsibility at events was to sit outside the venue as an adornment. In their later years, women in this field at Epic were found planning stunning and ideal business gatherings, undoubtedly helping their male superiors close deals and generate profitable business.




It is exciting, fast-paced, and offers great chances for professional advancement. Even though women make up the majority of event managers, their average pay in the meetings industry is about 24% less than that of men, according to a recent PCMA study. So, in this cutthroat and constantly changing industry, how do women find ways to differentiate themselves and advance their careers.

We discovered that 76.9% of the 2000 individuals in the world who work in the event management industry are women. You might call it a sector that is dominated by women.

Another piece of research that piqued our interest this year was data from our annual Event Marketing Compensation Report, which disclosed imbalances in pay between men and women in many of the same roles, particularly on the brand side. Men earned 7.7 percent more than women in vice president roles in brand marketing departments, for example. Men earned 22% more than women in management positions. Women in business have come a long way, but they are not finished. It’s here that our Women in Events plan can help.

Women make up 45% of EEMA’s National Executive; 35% of EEMA companies are led by women entrepreneurs; more than 45% of the event industry’s management teams are made up of women; and nearly 50% of the workforce is made up of women.

We see Indian women entrepreneurs making their name global, not just nationally. The list included six Indian women. Nirmala Sitharaman and five other Indians have been named to Forbes’ list of the World’s 100 Most Powerful Women in 2022.

While we work to support women, may we also acknowledge that to do so, we must also recognize the contribution of the male counterpart in fostering a more inclusive workplace where we value effort and talent and uplift and support one another. In which the concentrate untruths in developing a setting that encourages growth, inspire idealists to be born, and ultimately positively influences the event production going forward.


50 percent of resources identify as women at Epic India, and we continue to tread with equity for all.

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