Social Media Campaign for a product video launch
Approach & Summary-
SATO, part of Lixil, an innovative brand that seeks to address social issues, approached us for making the launch of the video the for I-Trap connection system, a grand one.
Known for delivering great outcomes in strict deadlines, the Epic squad kick-started the pre-launch campaign. A series of teasers were planned to create buzz around the event. The integrated marketing strategy also included WhatsApp and email marketing apart from social media marketing. Google display ads and advertising on YouTube were also an integral part of our marketing strategy
Despite the budget constraints, the entire campaign did exceptionally well.
Premiere of the video of SATO I-Trap connection system was a huge success the with premiere reach of over 5.4 lacs, 55k+ engagement and more than 1.7 lac video views.