The event industry has grown significantly over the ten previous years. Event planning and brand experiences go “hand in hand,” as they say. Businesses are producing investments in the...
Inclusion in sustainable development Green and sustainable events are becoming increasingly popular as businesses grow more environmentally concerned. Public awareness is expanding and corporations are beginning to recognize that...
Environmental sustainability is one of those event themes that grow in popularity year after year. The garbage created by plastic utensils and the intensive use of electricity to operate...
Events are among the most effective marketing strategies because they are centered on a carefully crafted experience. And there is a big demand for the experience. Experience-based event marketers...
Event planning: What is it? What is your strategy? What tools should you use to streamline your business? This blog discusses the fundamentals of event planning, what it means...
The capacity to connect organizations, exchange best practices, and share knowledge is considered a significant advantage as globalization picks up speed. One of the first companies that come to...
Do you own a sound brand? Most brands nowadays don’t. If they do, it may just be for a specific platform, such as a jingle for radio or television...
Marketers have never been more dependent on the science of decision making, otherwise known as behavioral psychology, to develop winning marketing strategies. What is the concept of behavioral psychology?...
As a modern marketer, you may wonder what purpose there could be to integrate offline and digital marketing when you can document, research, and organize everything with data, views,...
When we talk about a convention, conference, or a gala evening, the word venue springs to mind, and before we know it, as event planners and corporates, we dial...